Prom Dresses & Gowns 2024 - Jovani (2024)

Bestsellers and Stand Outs of the 2024 Collection:

Prom is your night to sparkle, shine, and celebrate, and we want to make sure you have the perfect dress to dance the night away. Jovani’s prom collection always has something for everyone, but after talking to our retailers and seeing everyone share their prom looks on social media, we have some definite favorite styles and trends that we can't get enough of!

Princess Ball Gowns and Layered Skirts

Ball gowns are a classic that we know and love, but this year there’s just something special about them! Our 2024 Jovani ball gowns feature sheer corsets, beautiful delicate beading and lace applique detailing. Our ball gowns come in all different necklines so you’ll find the perfect cut for you. The construction in our corset bodices will make you feel your best, and the tiered skirts are so much fun, adding volume and extra flair!

Cut Outs:

Cut outs have been trending for the past few seasons in all sectors of fashion, from sportswear to swimwear to eveningwear, so here at Jovani, we put our own twist on cut outs. In this collection, you'll spot some cutouts in jersey and scuba styles, detailed with beading and stones. Even in our drapey chiffon and tulle styles, cut outs are an unexpected way to add visual interest, and we love how they can make a style look even more figure flattering.

Fringe:

This year, we’re all about fringe! We’re loving our new fringe styles so much because our high quality beading shines so bright, while the movement of the fringe catches the light as you dance. Whether the fringe is just a fun detail on the edge of a slit, a shoulder strap, or even if it's the main event, it's a great way to set yourself apart and take up some space on the dance floor!

Sheer:

We can't talk about prom without mentioning our gorgeous sheer dresses! Though our bestsellers and trending styles vary in style, shape, and fabrication, they often incorporate sheer fabrics. Across our collection, you’ll spot sheer mesh bodices with beautiful beading, lace appliques, and three dimensional floral detailing. Some of our favorite sequin dresses have the sequin pattern placed on a sheer mesh which creates more contrast and brings attention to the beauty of the fabric. Even our simpler silhouettes feature sheer illusion sides and backs, which can create beautiful, figure flattering lines for a truly elegant look. We know some girls may shy away from sheer dresses, but many of these styles are partially or fully lined so don't be afraid to step outside of your comfort zone. On the other hand, some Jovani girls love the idea of showing off in something sheer. We have plenty of dresses designed with that girl in mind, some of which have a built in bodysuit so you don't have to worry about pairing proper undergarments with your dream dress!

Corset Bodice:

Corsets are a trend that's here to stay! And we couldn’t be happier about it! The perfect corset dress will make you look and feel your absolute best, and from the overwhelming response that we’ve gotten on this season’s new corset bodice dresses, it's safe to say that everyone agrees. What's so special about these styles is how they fit like a glove and mold to your body. The impeccable craftsmanship that goes into the structure of these styles ensures a fit like no other! A corset bodice will accentuate your figure in the most flattering way, no matter your body type. Throughout our collection, you'll see corset bodices in mermaids, ball gowns, sheath dresses, and A- line styles so we guarantee you’ll find the dress you’ve been dreaming of.

Something Simple as simple prom dress:

If your style is a bit more sophisticated and understated, we’ve got you covered. When it comes to Jovani, simple does not mean boring! We have an array of prom styles that are showstopping without all the glitz and glam. Our high quality fabrics sourced from all over the world will make you feel like a million bucks. These dresses have special and unique design elements that we’re sure will set you apart from the crowd. If you’re a fan of solid fabrics and interesting neckline cuts, back details, draping, and fabric manipulations, look no further!

Prints

We’ve been seeing more and more prints make their way onto celebrity red carpets and into fashion shows lately, including Jovani’s NYFW spring/summer fashion show that debuted in New York this past Fall. Prints are such a fun and special way to express yourself and make a statement at prom. In our prom 2024 collection, we’re confident that you'll find a print that speaks to you. Whether you’re on the hunt for something bright and bold or soft and airy, you’ll find it with Jovani. You’ll find many A-line and ball gown dresses, and satin, chiffon, tulle, and organza styles in prints. These fabrics and styles tend to incorporate ruching, pleating, tiers and ruffles so we know you’ll fall in love with all the breathtaking details in these dresses. Printed dresses are especially fun to accessorize with because you can choose jewelry, shoes, and a clutch that pulls out a certain color of your print.

Alterations:

Congrats! You found your dream dress and now the hard part is over! To make sure your dress fits like a glove, you may need to visit a seamstress for those final touches. A few things to remember…Make sure you choose your prom shoes prior to having your dress hemmed. This ensures the seamstress takes the height of your heel into account when hemming, which is crucial!

If you choose to wear shapewear with your dress, you should bring the undergarments to your fitting because that will likely affect the fit of your dress and it is important for the seamstress to see that. Make sure that you go to a trusted seamstress for such an important job. The boutique that sold you your dress may have an in house alterations team or can likely make a great recommendation for a trusted professional.

Prom Dresses & Gowns 2024 - Jovani (2024)

FAQs

Why is Jovani so expensive? ›

Even though many people may find formal wear expensive, Jovani gowns are well worth the cost. Every dress features high-quality fabrics, beads, and stitching to ensure it'll stay beautiful for many years. There's nothing worse than buying a cheaply-made dress and having it rip or tear the first time you wear it.

What are girls wearing to prom in 2024? ›

Prom Dress Trend: Pastel Colors

Adorned in sparkly sequins and shimmery glitter, these gowns are designed to make a subtle yet stunning statement. If a softer palette is what you're drawn to for prom, embrace the charm of baby blue, light pink, and lilac, along with this year's Pantone color, a delicate shade of peach.

Is Jovani a luxury brand? ›

Look Absolutely Stunning in a Luxury Designer Jovani Dress

Since its inception in 1983, Jovani has been synonymous with unparalleled quality and exquisite fashion. With a rich history spanning over four decades, our brand has evolved, setting new standards in the world of high-end fashion.

Is $500 a lot for a prom dress? ›

If you're expecting average prom dress prices to hover around $350-500, we have options for you, too.

Does Jovani run small or big? ›

In general, Jovani dresses run true to size. The fabric and style can influence how a dress fits on you. To pick the right size, it's always a good idea to use your measurements or get fitted at your nearest Jovani retailer.

Are Jovani dresses good quality? ›

Jovani typically offers a wide range of dresses made with high-quality materials and attention to detail. The fashion brand has an excellent reputation for producing high-quality clothing and is known for using luxurious materials and craftsmanship in its products.

What is the prom color for 2024? ›

For 2024, it's all about standing out and making a statement with bold, vibrant colors. Whether you're into fiery reds, electric blues, hot pinks, or sunny yellows, embrace the power of color to express your unique personality.

How much does an average prom dress cost? ›

The Prom Dress $85 – $700

Prom dresses will most likely be the most expensive part of attending the event for you.

Do Jovani dresses run small? ›

For the most part, Jovani dresses run true to size. If you are still skeptical about sizing, please measure your bust, waist, and hips in inches and refer to the sizing chart below.

Who owns Jovani dresses? ›

Saul Maslavi had a Bachelors's Degree in Fashion and is now a famous Fashion Designer and the CEO of Jovani Fashion.

How can you tell if a Jovani dress is real? ›

If you've already bought a dress at a boutique and have doubts about its authenticity, there are several ways to confirm that it's the real deal. Each Jovani retailer has been issued a unique JAC ID. This should be displayed in-store. You can note any retailer's JAC ID and check it on our authenticity page.

Who usually pays for prom? ›

The person who asks someone to prom is responsible for paying for the night's expenses, traditionally.

How far out should you buy a prom dress? ›

Best Time To Begin

Ideally, you want to start prom dress shopping in January or February, assuming your prom will be early summer of the same year. Shops will have recently dropped the newest prom dress collections, and you'll get to the dresses before others have picked over everything or styles sell out.

What is 5 dollar prom? ›

Five Dollar Formal It's prom all over again with one rule! The party is formal but your outfit can only cost Five Dollars (NO EXCEPTIONS) Everyone will scour the thrift shops or find an old dress or suit from their closet (my friends all come from the 80's so their old dresses were PERFECT) The tackier the better.

What's the most expensive dress ever? ›

Marilyn Monroe's Happy Birthday, Mr President Dress

It is the most expensive gown ever sold at an auction, fetching an impressive $4.8 million in 2016.

What is the most expensive dress to ever exist? ›

The 5 most expensive dresses ever made
  • Renée Strauss x Martin Katz: A$16.2 million. ...
  • YUMI katsura: A$8.3 Million. ...
  • Vera Wang: A$2 million. ...
  • Danasha Luxury x Jad Ghandour: A$2 million. ...
  • Calvin Klein: A$1.6 million.

Who owns jovanni? ›

Saul Maslavi had a Bachelors's Degree in Fashion and is now a famous Fashion Designer and the CEO of Jovani Fashion.

How can you tell if a jovani dress is real? ›

Each Jovani retailer has been issued a unique JAC ID. This should be displayed in-store. You can note any retailer's JAC ID and check it on our authenticity page. If your search results show the store you visited, you can be sure that they are an official retailer.

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